Structured Content
Copy stored as data with named fields rather than trapped inside page-builder markup.
Structured content means a page's title, summary, body, and metadata are separate named fields in a file, not a blob of markup produced by a visual editor.
That separation is what lets the same content be rendered on the page, emitted as schema, listed in an index, and exposed to an AI endpoint without being rewritten three times.
The practical test: can you change how every page of a type looks, everywhere, by editing one template? If the answer is no because the design is baked into each page, the content is not structured.